Google URL Shortener is shutting down

Google URL shortening service will be shutting down starting from April 2018. The announcement was made in a blog post by Google. This is a sad news as is one of the most popular and used url shortener on the internet.
Google shutting down url shortening service

Google will be shutting down url shortener come April 2018, but on April 13, users who uses as a guest or anonymously will no longer be able to short links. While users who shorten links from their Google account will continue to do so until one year from today—March 30, 2019.

For those who already have a shortened links, the links will continue to work. Developer projects that haven't used before today will be unable to create short links with the service starting May 30 this year 2018 — those that have can keep using up until that same March 30, 2019.
Google to discontinue its url shortening service googl
As seen in my account

Google says it's winding down support for in favor of Firebase Dynamic Links, single links that can lead to different destinations depending on the type of device they're accessed from. But Firebase Dynamic Links aren't a replacement to short links; they're not something non-developers will have use for.

What Other URL Shortening Service Should I Use?

Google recommends alternative URL shortening services like and as more direct alternatives to


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  1. Enter your comment...this is really bad to hear it will take me long time to adapt with it cos am use to Google short cutt

  2. But why would they want to short it down?? it is a bad news, we hope they have a review of their decisions on it....

  3. OK .... Hope they come out with alternative though

  4. That will be bad news for those using it
    I hope they are working on another alternative

  5. That's sad, but thankfully there are other viable alternatives out there for use