Google Experiments On Bringing Online Shopping Feature To YouTube




Google is conducting a test on its owned platform, YouTube, to determine the possibility of a shopping feature directly on the app. An experiment that would allow YouTube users to be able to purchase items in videos, easily. According to a support thread, the product team for YouTube claim to be experimenting on new tools and features, consistently. And one of the recent tests involves the online shopping option being available on the app. 


The company intends to incorporate a "new way for people to easily discover and purchase products in YouTube videos." In essence, specific creators on the platform will be able to add certain products to their videos so that viewers may see the advertised products. A shopping bag icon will  be situated at the base to the extreme left of the video being watched.

Clicking on the icon will allow viewers to explore each products with added information related videos and purchase options. This experiment like other ones will be available for a short period and open to a small group of users. "We are currently piloting this feature with a limited number of creators," YouTube said. And this shall be open exclusively in the United States for iOS, Android, and desktop. 

Bloomberg initially reported that YouTube already requested from creators to tag and track the items advertised on their videos. The goal, of course, was to enable Google to be able to directly sell products on YouTube. Nevertheless, there aren't still substantial details about this experiment as it appears that the testing is being conducted low-key.


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